Mishel Cheshko
El gordo
El Gordo is a Mexican fast-food restaurant in Kyiv. When the project started, the brand only had a basic logo. My task was to develop a cohesive visual identity that would bring the restaurant’s personality to life and help it stand out in a competitive street-food scene.
The goal was to create a bold, energetic visual language inspired by Mexican culture and street food aesthetics while keeping the design flexible enough to work across both physical and digital touchpoints
Type of project:
Branding
Role:
Branding & Communication designer
Scope &
my role
The project included the development of a complete visual identity system based on the existing logo, defining colors, typography, and graphic elements that could be consistently used across all communication materials.
I worked on a wide range of marketing and brand assets, including packaging design, social media visuals, outdoor banners, food truck branding, storefront window graphics, and festival booth design. The identity was designed to work equally well in the restaurant space, at food festivals, and across digital platforms, creating a recognizable and cohesive brand presence.
