The project was delivered as a collaborative team effort covering brand identity, website, and product design. Within this scope, my personal focus was marketing design and brand communication — translating the new brand system into practical, scalable assets for everyday use.

I worked on redesigning marketing materials such as merchandise, presentation templates, and social media templates, ensuring consistency across formats and channels. After the rebrand, I continued working closely with the in-house marketing team on launching more than five outdoor campaigns across the Middle East, adapting the visuals to different markets and placements.