I collaborated closely with the in-house marketing and brand management teams, covering a broad range of design needs for both B2B and B2C communication. My work included social media content, email design, creative press releases for bloggers and partners, presentations, printed catalogues, and branded merchandise and packaging.

Using each brand’s core identity as a foundation, we adapted and elevated brand voices for the local market while maintaining clear differentiation and a premium visual standard. I was also involved in planning and coordinating photoshoots, helping translate brand positioning into cohesive visual content used across digital and print materials.