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giving tuesday

Giving Tuesday Ukraine

2019 — 2023

In 2018 Ukraine joined the international charitable movement #Giving Tuesday. I was lucky enough to be a part of the communication team since 2019 as a lead designer. For the past 3 years, we've built a strong brand with a unique visual style and illustrated brand ambassador. 

Goody (Добрятко) – is an ambassador of Giving Tuesday in Ukraine. The task was to create an illustrated unisex creature for digital and outdoor communications and build a strong connection with the project's image. 


For the past 2 years, Goody has appeared on more than a thousand billboards and other outdoor ad placements, non-commercial videos, and merchandise products (calendars, stationery, and even food)

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