Mishel Cheshko
Zagoriy Foundation
Zagoriy Foundation is a Ukrainian non-profit organization focused on developing philanthropy, civic engagement, and a culture of giving. I worked closely with the foundation’s in-house team for almost three years (2019–2022), supporting a wide range of marketing and communication initiatives. One of the largest projects within this collaboration was Giving Tuesday Ukraine — a nationwide campaign aimed at promoting generosity and public participation across the country.
Type of project:
Marketing & Layout design
Role:
Marketing designer
Scope &
my role
As part of the in-house marketing collaboration, I covered end-to-end marketing design needs across multiple channels. This included large-scale outdoor campaigns visible across Ukraine, digital communication and social media assets, campaign visuals, branded merchandise, and supporting materials for partners and events.
The work required adapting visual systems for both mass communication and community-focused initiatives, ensuring consistency, clarity, and accessibility while scaling campaigns to a national level.
